Sunday, January 09, 2005

 

The Frontiers of Free Content

Because of my former job at WebProNews, where we did not pay a dime for content written out of house, I became interested in developing streams of free content. As iEntry has over 80 different business and tech related newsletters this became pretty tough sometimes.

Anyhow, I'm pretty impressed with their latest content stream, especially because it's so relevant to their web business audience. They've apparently organized relationships with bloggers and are now publishing blog posts on their site. The only place I've looked for this is on WebProNews, where they recently published an awesome blog post from Jeremy Zawodny of the Yahoo search team.

So what's so awesome about this?

Well, WebProNews gets the advantage of having a top tier search engine writer associated with their site (there are LOTS of folks who visit WPN who don't necessarily get out and visit various industry blogs...).

There's no way they could PAY this guy to write for them, but it ends up paying for him to allow them to republish his posts because of the added publicity it gives the Yahoo search team. And this is because WebProNews has become a decent source for search marketing news and information.

I know my buddy Jason's blog posts, from his data marketing folksonomies blog, have appeared as articles for WPN, and so do Andy Beal's. Jason's told me several times that publishing with WPN delivered the best business results from any other publisher.

Anyhow, if you're a publisher searching for free content consider contacting bloggers. They're cranking out content all the time and could possibly provide you with some of the latest and most relevant content available. And they will probably let you publish them for free.


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